Branding
We partnered with General Motors and its portfolio brands to deliver dynamic, high-impact experiences and flawlessly executed events:
Crafted and produced custom signage to maximize brand visibility and audience engagement.
Led and managed large-scale events, including NASCAR, IndyCar, and major state fairs, ensuring seamless execution and strategic brand integration.
Orchestrated activations with over 100,000 attendees, overseeing logistics for 50+ demo vehicles, and providing comprehensive on-site and remote support.
Directed vendor and client management for complex activations, ensuring precision and efficiency throughout.
Managed high-profile partnerships and sponsorships with MLB, zoos, the Food Network Channel Festival, and exclusive collaborations with talent such as Sharren and Carrie Underwood.
Our contributions elevated General Motors' brand prominence, optimized operational workflows, and created exceptional consumer experiences that reinforced brand loyalty and deepened strategic partnerships.
